We decided land wasn't good enough.
So we took the music SEA//SIDE.



Creator-led content & media services
Leads event production, artist acquisition, brand strategy, and the vision behind LUPFR's flagship franchises — from SEA//SIDE to curated private events.
Assists Will with production, contractor management, and artist relations — a key member of the LA market with a focus on SEA // SIDE.
USC Gould School of Law. Supports contracts, venue operations, and event legal work.

SEA // SIDE is a LUPFR original — the offshore franchise of LUPFR Entertainment Group. LUPFR builds artist-first live music across Los Angeles and San Francisco, turning unexpected spaces into venues — from intimate warehouse sets to full-scale yacht takeovers.
Same production DNA as its sister franchises, with its own name, wordmark, and identity.
lupfr.com ↗